Madison's only Vespa and Piaggio dealer.

Hello!

We started this blog to help keep our customers informed of current events and news within the industry and happenings in and around Madison. Please feel free to contact us with any questions and enjoy!

Saturday, January 19, 2008

Cure for Winter Blues?
















Hello to all and a Belated Happy New Years! Vespa Madison hopes you have a safe, fun and green year. As I write this the outside temp is -8 and the wind is even colder. However winter is an exciting time for the industry as new models are coming out. All manufactures in the power sports industry tease the cold states buy introducing their new line ups in the dead of winter or just when the warmer weather is heading south. Piaggio and Vespa are no exception, the new MP3 400cc and 500cc models are being introduced and we already have the 400 model in our showroom. The 500 should be here in early to mid spring. Vespa will be rolling out the Vespa S. This model is based on the LX150, but with a retro look and sporty feel. Aprilia is also offering up the new Scarabeo 100 and 200, which reminds me, We are the newest and Only Aprilia dealer in Wisconsin!


Vespa Madison has now added Aprilia to the model line up. Aprilia is an Italian manufacturer owed by Piaggio SPA, they were bought out in 2004 and have seen Piaggio's dealer network and logistics improve the brand image and quality. Engines and electrics are shared between the two brands, however Aprilia's styling is the most aggressive in the Piaggio family, except for maybe the new MP3 500. Aprilia has some excellent models and option for the enthusiast, and we are excited to be the only dealer in the state to offer them to our customers. Look for an upcoming blog on the Aprilia lineup.
Cure for the winter blues? Yes. Cure for the cold weather? Well it gives you hope for spring.
Enjoy the ride, stay warm
Vespa Madison

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